PENN Entertainment Launches Enhanced Customer Loyalty Program, PENN Play, to Better Serve 26 Million Members
- New Program Empowers Members with Expanded Options to Earn and Redeem Rewards Across PENN’s Portfolio of Brands -
PENN Play further connects the Company’s brands under one loyalty program, making it easier than ever for members to earn, track, and redeem PENN Cash across a variety of gaming and entertainment experiences. PENN Cash, the company’s new loyalty currency, can be earned and redeemed through gaming, dining, shopping or staying at PENN destinations across the country — including
To celebrate the PENN Play launch, the company is rolling out a promotional campaign that will give away
Highlights of the new PENN Play program include:
Meaningful rewards are more accessible to everyone. Customers can begin earning just by signing up, including at the new Play tier level. Additional benefits and rewards are unlocked at each of five tier levels - Play, Advantage, Preferred, Elite and
- Access to a new marketplace featuring popular retailers where members can redeem gifts and earn tier points and PENN Cash on everyday items.
Access to new, exciting perks and entertainment experiences with PENN partner brands, including
Live Nationand Choice Hotels.
- A new rewards website and mobile app, which allow members to participate in exclusive promotions and track progress towards earning exciting rewards that can be redeemed anywhere they play.
- PENN Play is supported by the company’s industry leading cardless, cashless and contactless 3 C’s technology to better meet the preferences of customers.
- PENN Entertainment™ Mastercard® credit card sign-up incentives.
The rebrand also includes enhancements to PENN’s dedicated rewards program honoring our nation’s heroes. PENN Heroes, formerly myheroes, features more rewards and recognition for our nation’s active-duty military, veterans and first responders, including a PENN Play tier upgrade and discounts across hotels, dining and shopping at PENN locations. PENN Heroes has enrolled more than 182,000 members since launching in May of 2021.
* Customers will be able to redeem rewards with Barstool Sportsbook & Casino beginning later this Summer.
Forward Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements can be identified by the use of forward-looking terminology such as “expects,” “believes,” “estimates,” “projects,” “intends,” “plans,” “goal,” “seeks,” “may,” “will,” “should,” or “anticipates” or the negative or other variations of these or similar words, or by discussions of future events, strategies or risks and uncertainties. Specifically, forward-looking statements include, but are not limited to, statements regarding the Company’s expectations regarding the anticipated demerits of the new loyalty rewards program.
Such statements are all subject to risks, uncertainties and changes in circumstances that could significantly affect the Company’s future financial results and business. Accordingly, the Company cautions that the forward-looking statements contained herein are qualified by important factors that could cause actual results to differ materially from those reflected by such statements. Such factors include: the Company’s ability to roll out the loyalty program on the terms described herein, the effects of economic and market conditions in the markets in which the Company operates; competition with other entertainment, sports content, and casino gaming experiences; the timing, cost and expected impact of product and technology investments; risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions; and additional risks and uncertainties described in the Company’s Annual Report on Form 10-K for the year ended
Senior Vice President, Public Affairs